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Marketing Your Solo and Small Practice in Today's Legal Market
Original Program Date :
Length: 57:05
You cannot afford not to be actively engaged in the strategic marketing of your services. This session will focus on the five most effective ways to increase your marketing reach and success, maximize your revenue, get the most bang for your buck in marketing expenditures, and identify the best use of your time and energy.
Cooper Shattuck, Cartography Consulting, LLC
Cooper Shattuck is a practicing attorney and neutral (Cooper Shattuck, LLC); primary instructor with Alabama Mediation Training; engaged principal of Cartography Consulting, LLC (which provides full-service marketing and business consulting services); frequent facilitator for strategic planning sessions and strengths-based personal assessments, team building and leadership training; and, regular speaker on mediation, negotiations, ethics, marketing, and other continuing legal education topics. In each of these roles, Cooper calls on his unique practice experiences which range from firm private practice, to Governor’s Legal Advisor, to General Counsel of the University of Alabama System, and long-time adjunct professor of law at the University of Alabama School of Law. Cooper earned his B.S. in Economics from Georgia Tech in 1987 and his J.D. from The University of Alabama School of Law in 1990.
